Dave Kennedy is a UX researcher, designer and creative advertising and marketing professional with a background in product marketing, advertising, communications, branded content and tech.
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As a UX researcher, designer and creative advertising and marketing professional with a background in product marketing, advertising, communications, branded content and tech. I am a strategically creative minded person with experience leading and managing teams whose work experience bridges contemporary and applied arts. For over 25 years I have worked with the creative and technical staff of several local, national, international advertising agencies, technology companies, and game developers such as AMP, Publicis, DDB, Microsoft, Google, Facebook, and Cranium while pursuing my own creative endeavors in photography and filmmaking acquiring an MFA in Interdisciplinary Arts and an MS in Human Centered Design from the University of Washington.
I leverage my hybrid skill set to help teams bridge the gap between research and design while contributing to both research and design at convergent and divergent phases while finding engaging ways to generate, and evangelize findings and recommendations that cultivate informed and empathetic product teams.
My research and design management skills include project scoping, study planning, participant recruiting, design thinking workshops, project planning workshops, findings workshops, co-analysis, design critiques, ideation sessions, and client communications.
Project experiences include one-on-one interviews (remote & in-person), focus groups, co-creation exercises, card sorting, diary studies, field studies, competitive benchmarking, qualitative surveys, online screeners, contextual interviews, photo-elicitation, stakeholder interviews, comparative analysis, hypothesis building, affinity, diagramming, rapid ethnography, solution hypothesis, ideation framework, heuristic evaluations, design iterations, and task-oriented usability evaluations.
Project spaces include hardware initiatives including, video calling devices, smartwatches, display rooms, mobile phones, virtual reality headsets and interactive spaces as well as DEI+B initiatives including athletes with disabilities, students at HCBU’s, Black, Indigenous, Latinx students, and underrepresented advertisers.
Project deliverables include written reports, visual presentations, archetypes/personas, journey maps, experience principles, “How Might We” statements, frameworks, concept cards, storyboards, and annotated wireframes.